Lorch

Relaunch of the complete CD, from branding to the graphic design of the surfboards, snowboards and ski.

Black and white include all other colors - yet they are distinctly set apart. LORCH branding is based on black and white, which elevates it from the screaming-neon bunch in the market.
Pi - the myth of the uncompleted, the quest for perfection, the small grain which mathematics can not define, the secret, the mysteriousness, the genius which no computer can compete with.
In his custom shop, Günter Lorch has been shaping his world-renowned boards for decades now. Prolific riders like Ralf Bachschuster, Björn Schrader, Andrea Höppner, Christoffer Rappe and of course Andy Laufer and Peter Garzke keep on scoring on Günter's boards.
Between Lake Constance and North Sea:
This is where the design for LORCH ski, surf- and snowboards is being developed since 2005. Günter Lorch has teamed up with Andreas Kalweit of UNITEDDESIGNWORKERS, a former semi-pro rider, now industrial designer.